Sales Pattern – a B2B Guide

Sales Pattern means the activity and behaviour during a customer visit, or the what and the how when you meet a customer. This document provides you with some ideas and guidelines how to prepare, carry out and follow up a customer visit. There is of course a very large difference in how you plan and a carry out different types of customer meetings, for instance a visit to new prospects compared to old rebuying customers. This document however provides a general approach that should be adapted to different target groups.