Webinar – insights from Managing B2B Sales 2025


Join our 30 minute insightful Webinars

Based on 3S’ new book Managing B2B Sales 2025 – Value Based Selling and how to implement it, we now make some of the main findings available through a series of online seminars.

Are you…

  • CEO, Head of Business Unit, Regional Head or similar
  • VP Sales, Sales Directors, Head of Marketing & Sales or similar
  • Sales Managers, Key Account Managers or similar

…sign up and learn more about the future sales methodologies, organizations and implementation methods.

Value Based Selling

Product-focused selling is dead and solution selling is dying! Why?  For the first time the Customer is as well informed as you are about your and your competitors’ solutions. Future sales success requires a total new way of selling.  It’s time to change, is your organization ready for the new sales paradigm: Value based selling?

Expert facilitator: Bengt Gejrot

  • Friday 06 December 8.30 – 09.00 (Swedish)
  • Friday 20 December 8.30 – 09.00 (English)
  • Friday 17 January 8.30 – 09.00 (Swedish

Read more and sign up here!

Sales Management’s role in implementing Values Based Selling

Changes in the market, with digitalization, changed buying patterns and price pressure increase demands on the sales forces. To meet these changed demands, not only sales, but sales management must adapt and develop how to work. During the webinar you will ge insight into vital aspects of a modern sales management that is able to implement a more value based sales approach, through practical concepts and useful tools.

Expert facilitator: Johan Carlsson

  • 29 November 08.30 – 09.00 (Swedish)
  • 13 December 08.30 – 09.00 (English)
  • 10 January 08.30 – 09.00 (Swedish)

Read more and sign up!

The role of the Sales Director and top management in sales strategy execution

The Key roles of the Sales Director and the Company Management Team – in successfully implementing Value Based Sales 2025. As company executives they are responsible for building a sales organization so agile and professional that it can readjust and effectively implement new sales & marketing strategies.

Expert facilitator: Gerdt Larsson

  • 12 December 08.30 – 09.00 (Swedish)
  • 15 January 08.30 – 09.00 (English)
  • 22 January 08.30 – 09.00 (Swedish)

Read more and sign up here!

Read more about the book Managing B2B Sales 2025, and order it here: https://3s.se/b2b-sales-2025/