International Executive Seminar – Stockholm, June 27

Challenges and success factors in managing, leading and developing an International Sales Organization.

3S is relaunching its successful International Executive Seminars. We invite a limited number of Senior Executives to take part in an event with the purpose of sharing experiences and increasing the knowledge and skills needed to build large, international sales organizations.

All participants are senior executives, such as CEO, VP Sales, Business Unit Director, Sales Director or similar role with responsibility for sales and staff in multiple countries.

Date: June 27, 8:30-12.00.
Place: Central Stockholm.
  • Mr. Pierre Bonel, Chief Commercial Officer, JF Hillebrand Group. Lectures on «How to build, lead and grow an international sales organization in more than 50 countries».


  • Mr. Gerdt Larsson, 3S, Senior Advisor and Coach to Global Sales Directors: «Reflections on internationalization, my experience in the field.»


  • Based on Mr Bonel’s remarks, as well as the reflections of Mr Larsson, we will use the rest of the morning to exchange experiences among the participants and develop ideas on international sales management, with 3S as a facilitator.


  • After the final session, lunch is served.



Key Note Speakers

About Mr Bonel: Leading his team from the Barcelona office, this Swedish Catalan has a deep experience in the development and management of a highly successful international sales organization. He shares his experiences and thoughts about the challenges and success factors in leading and pursuing international sales. He will tell his own story, in which he has doubled the size and geographical scope of the organization and his experience of selling and leading sales (through country managers and sales managers) in many different cultures

About Mr Larsson: he has more than 30 years’ experience in developing international commercial organizations. He successfully led the international expansion of two Swedish companies in the eastern European markets for over twenty years. He shares his recipe for success in international expansion and will relate them to the models and tools developed and applied by 3S in customer projects in the international export industry, with examples from ABB, Electrolux and Audi.

Sign up

Please enter your contact details and if you want to join us for lunch. We will confirm by mail, in which you also will get the venue for the event.