Are you getting ready to succeed in B2B Sales 2025?
Product-focused selling is dead, solution selling is dying, and web-based selling is on the rise. For the first time ever the customer is now (almost) as well informed about your offering as you are, and also more demanding than ever before. It’s time to change, so we’re wondering: Is your organization ready for the new sales paradigm: Value based selling?
This book is intended for executives who want to make that change. More and more companies are deciding to exploit the potential of digitalization while also maintaining perceived value for the customers, thus retaining or increasing prices and margins on selected parts of their business. A value-based sales approach means that the entire organization must install new ways of working. Salespeople, Sales managers and Sales Directors face entirely new demands regarding processes and management as well as competences.
The book provides insights, models, practical examples, motivation and guidance for you to change your sales organization to a more value-based approach.