Webinar: Value Based Selling with Application mapping

Based on 3S’ new book Managing B2B Sales 2025, we now make some of the main findings available in this webinar.

  • 13 March 08.30 – 09.30 (Swedish)
  • 13 March 09.30 – 10.30 (English)


  1. Quantify the customer benefits in your success stories!
  2. What is value for your customer?
  3. Adapt your offering to your customer’s priorities!
  4. Value Based Sales – understand the value that you create for your customers and price your offering based on this!
  5. Understanding your market and improve your customer meetings!

All of these issues and more will be addressed by Lasse Johansson in this webinar.

A strategic tool for Sales Directors, Sales Managers and Sales reps, Application Mapping is a tool to increase your capabilities to introduce Value Based Selling in your organization.





Read more about the book Managing B2B Sales 2025, and order it here: https://3s.se/b2b-sales-2025/

Register here!

Who is this for:

  • CEO, Head of Business Unit, Regional Head or similar
  • VP Sales, Sales Directors, Head of Marketing & Sales or similar
  • Sales Managers, Key Account Managers or similar