Based on 3S’ new book Managing B2B Sales 2025, we now make some of the main findings available in this webinar.
- 13 March 08.30 – 09.30 (Swedish)
- 13 March 09.30 – 10.30 (English)
- Quantify the customer benefits in your success stories!
- What is value for your customer?
- Adapt your offering to your customer’s priorities!
- Value Based Sales – understand the value that you create for your customers and price your offering based on this!
- Understanding your market and improve your customer meetings!
All of these issues and more will be addressed by Lasse Johansson in this webinar.
A strategic tool for Sales Directors, Sales Managers and Sales reps, Application Mapping is a tool to increase your capabilities to introduce Value Based Selling in your organization.
Read more about the book Managing B2B Sales 2025, and order it here: https://3s.se/b2b-sales-2025/


Register here!
Who is this for:
- CEO, Head of Business Unit, Regional Head or similar
- VP Sales, Sales Directors, Head of Marketing & Sales or similar
- Sales Managers, Key Account Managers or similar